Behind the barrel blog

The whisky industry is constantly evolving, and with so many long-standing traditions, there is always something to discuss.

We are proud to introduce our new blog that we have named Behind the Barrel. This blog is an outlet for us to talk about emerging consumer trends, the status of our whisky batches, and ways to discuss how we plan to disrupt this history-steeped industry.

Factoid: Whisky (or Whiskey) is primarily made in Scotland, Ireland, Canada, India, Japan and the United States. The word “whisky” comes from the Gaelic word “uisge” which means “water”.

Yellow Branding Line Whisky
Three wax-sealed whisky bottles and a nosing glass on a wooden table, a coiled copper pipe, dark background.

Investing in Collectible Whisky: A Practical Guide

Most whisky never appreciates. The gap between a smart buy and an expensive mistake is condition, provenance, and checking realised prices instead of asking prices.
January 14, 2024
A stainless steel control console with lit buttons, two workers walking away, copper stills at right and barrels at left.

Technology’s Impact on Whisky Production

Sensors on the stills, cask-tracking software, AI blending models, accelerated ageing. Where distilling technology has actually improved the whisky, and where it is a gimmick.
January 13, 2024
Barrels stacked along a stone floor in golden light, a copper pot still and drifting steam, blurred figures behind.

Whisky Tourism: Emerging Investment Opportunities

When a distillery builds a visitor centre, it is betting on brand demand. Why that makes tourism a useful leading indicator for the value of ...
January 12, 2024
A rocks glass of amber whisky garnished with an almond and an orange twist, a cask end and copper still behind.

The Scotch Godfather: Almond and Whisky

Scotch and amaretto, stirred over a big cube. The almond rounds off the smoke without hiding it, and the ratio is yours to set. Four ...
January 12, 2024
expanding whisky collection with diversity

Building a Diverse Whisky Portfolio

A shelf full of bottles from one distillery, region or era moves together, so a soft market hits everything you own. How to spread across ...
January 11, 2024
A tumbler of whisky and a copper dropper on a polished wooden bar, a bottle at right, brass wall sconces behind.

The Highland Fling: A Classic Scotch Cocktail

Equal parts Scotch and sweet vermouth with two dashes of orange bitters, stirred cold and served up. Get the bottle right or the drink tastes ...
January 11, 2024
A whisky glass and a bottle cap on a wooden table in a distillery warehouse, two blurred workers and stacked barrels behind.

The Investment Case for Sustainable Whisky Production

Audited emissions, renewable heat and recycled glass have moved from the brochure to the balance sheet. Where that spending actually shows up in a bottle's ...
January 10, 2024
A rocks glass of amber cocktail over ice with a dried lemon twist, twisted copper spoon and fresh ginger, grain sacks and copper stills behind.

Smoky Scotch Penicillin Cocktail: Recipe, History, and Best Bottles

Blended Scotch, fresh lemon, honey-ginger syrup and a quarter ounce of peated Islay floated on top. Sam Ross built it in New York; the smoke ...
January 10, 2024

How to Win at Whisky Auctions: A Bidder’s Playbook

Set your maximum before the lot opens, not during. Research comparable sales, read the condition report, and budget for buyer's premium and CBSA charges at ...
January 9, 2024
creative twists on classic scotch whisky sours

Scotch Whisky Sour: Five Variations to Make at Home

Scotch pushes back against the lemon in a way bourbon does not. The classic 2:1 ratio, then blackberry, fig and pear, maple New York and ...
January 9, 2024