Behind the barrel blog

The whisky industry is constantly evolving, and with so many long-standing traditions, there is always something to discuss.

We are proud to introduce our new blog that we have named Behind the Barrel. This blog is an outlet for us to talk about emerging consumer trends, the status of our whisky batches, and ways to discuss how we plan to disrupt this history-steeped industry.

Factoid: Whisky (or Whiskey) is primarily made in Scotland, Ireland, Canada, India, Japan and the United States. The word “whisky” comes from the Gaelic word “uisge” which means “water”.

Yellow Branding Line Whisky

Crafting the Perfect Whisky Investment Strategy

Investing in whisky looks simple from the outside: buy a good bottle, wait, and sell it for more. Anyone who has tried knows there is ...

Investing in Traditional Whisky Distilleries

Putting money into traditional whisky distilleries is not the same as buying a bottle off the shelf and hoping for the best. The distilleries that ...
the classic scotch whisky

The Whisky Mac: A Classic Scotch Cocktail

The Whisky Mac is one of those cocktails that never quite made it onto the trendy bar menu, yet it has quietly endured for more ...

New Directions in Whisky Distillation

Whisky has a reputation for tradition, and it earns it. But walk through a working distillery today and you’ll see plenty of experimentation alongside the ...

Whisky Collecting as a Strategic Investment

Whisky isn’t just for sipping on a cold January night or toasting a promotion. For a growing number of Canadians, it also doubles as a ...

The Global Appeal of Scotch Whisky

Few spirits carry the weight that Scotch does. A dram from Islay tastes like a peat fire on a cold shore, while a Speyside malt ...

Whisky Cask Storage and Investment Management

When you buy a whisky cask, you don’t own a bottle, a label, or a spot on a shelf. You own roughly 200 litres of ...

Aging's Impact on Whisky Value

Stand a 12-year-old single malt next to its 18-year-old sibling from the same distillery and the price gap is hard to miss. Same label design, ...

Rising Stars: The New Distilleries Worth Watching

For a long stretch, “new distillery” was almost a contradiction in whisky. The famous names were already famous, the copper already installed, the brand books ...

Whisky Flavour Profiles and Their Investment Merits

Whisky can feel like a closed book: peat bogs, charred oak, and tasting notes that read like poetry. But beneath the romance there is a ...