Behind the barrel blog

The whisky industry is constantly evolving, and with so many long-standing traditions, there is always something to discuss.

We are proud to introduce our new blog that we have named Behind the Barrel. This blog is an outlet for us to talk about emerging consumer trends, the status of our whisky batches, and ways to discuss how we plan to disrupt this history-steeped industry.

Factoid: Whisky (or Whiskey) is primarily made in Scotland, Ireland, Canada, India, Japan and the United States. The word “whisky” comes from the Gaelic word “uisge” which means “water”.

Yellow Branding Line Whisky
An embossed bottle of amber whisky tilted on a barrel head, copper pipework behind.

Aging’s Impact on Whisky Value

Why an 18-year-old costs three times a 12-year-old: scarce casks, capital locked up for a decade, and a price that has to cover the casks ...
January 25, 2024
Stacked oak barrels in the foreground with a large copper pot still behind, warm low light.

Rising Stars: The New Distilleries Worth Watching

Thomson in Dunedin, Shelter Point, Dillon's, Kentucky Artisan: the new distilleries earning real shelves. Five questions that separate a working distillery from a young spirit ...
January 24, 2024
An open cask of red-tinged liquid beside a copper pipe and a nosing glass of whisky, more casks behind.

Whisky Flavour Profiles and Their Investment Merits

Peat, first-fill sherry, honeyed oak: a flavour people remember builds a following, and the following is what moves resale prices. How style and cask type ...
January 23, 2024
A tall bottle of amber whisky with an embossed copper-toned label and cork on a cask head, a bent copper pipe coiled beside it.

Investing in Limited Edition Whisky

Real scarcity comes from allocations and lotteries, not the word limited on a label. The checklist to run before you pay retail, and how the ...
January 22, 2024
whisky industry s economic trends

Economic Trends in the Whisky Industry

Premiumisation over volume growth, soft export numbers, and tariffs landing on Scotch again. What a slower decade looks like for the category, and what it ...
January 21, 2024
A whisky bottle with a blank kraft paper label on a wooden table, a cut-glass tumbler at right, a copper coil and barrel behind.

Decoding Whiskey Labels for Investment Insight

Bottled-in-bond, single barrel, cask strength, small batch: which of those mean something legally and which are just good typography. Plus the terms worth reading before ...
January 20, 2024
A part-filled bottle of amber whisky on a wooden table beside a barrel head and an open notebook, copper pipes behind.

Whisky Ratings Understanding Their Impact on Investment

A critic score moves demand, but a 92 from a closed distillery can outrun a 95 still in production. How much weight to put on ...
January 19, 2024
A glass of amber whisky on a barrel top, a blurred copper still behind against a dark blue background.

Blended Whisky vs Single Malt: An Investor’s Guide

Single malt takes the auction records. Blends move the volume and hold value far more often than the headlines suggest. A side-by-side look at ceilings, ...
January 18, 2024
An empty dusty bottle standing on a cask head, a row of copper pot stills in an attic-like stillhouse behind.

Whisky Cask and Pre-Release Investing Explained

There is no exchange where you can trade a whisky contract. What actually exists is cask buying, pre-release allocations and largely unregulated funds, plus the ...
January 17, 2024
A cut-crystal tumbler of whisky on a rough wooden table beside crumpled paper, barrels and copper stills behind.

Regional Whiskey Variations in Investment

Speyside sherry malts sell easily, Islay cult bottlings lean on scarcity, and Irish barely trades. How each region holds value, and what a weaker loonie ...
January 16, 2024