Behind the barrel blog

The whisky industry is constantly evolving, and with so many long-standing traditions, there is always something to discuss.

We are proud to introduce our new blog that we have named Behind the Barrel. This blog is an outlet for us to talk about emerging consumer trends, the status of our whisky batches, and ways to discuss how we plan to disrupt this history-steeped industry.

Factoid: Whisky (or Whiskey) is primarily made in Scotland, Ireland, Canada, India, Japan and the United States. The word “whisky” comes from the Gaelic word “uisge” which means “water”.

Yellow Branding Line Whisky

Investing in Limited Edition Whisky

Limited-edition whisky sits in a strange corner of the investing world. It behaves partly like a collectible, partly like a commodity, and partly like a ...
whisky industry s economic trends

Economic Trends in the Whisky Industry

Is the whisky industry still growing, or did the boom quietly fizzle? I have spent a while digging through market reports, trade data, and consumer ...

Decoding Whiskey Labels for Investment Insight

Most people glance at a whisky label, admire the typography, and move on. If you’re buying bottles with an eye on value, that’s a mistake. ...

Whisky Ratings Understanding Their Impact on Investment

If you’ve ever enjoyed a glass of whisky, you already know it’s more than a drink. It’s also a live investment market with its own ...

Blended Whisky vs Single Malt: An Investor’s Guide

Somewhere along the way, whisky stopped being just something you drink. Bottles that cost $60 at release now trade on auction floors for thousands, and ...

Whisky Cask and Pre-Release Investing Explained

Let’s clear up the thing that trips up most people first, because the phrase is genuinely misleading. There is no real “whisky futures market” for ...

Regional Whiskey Variations in Investment

Pour a glass of Scotch and look at where it came from, and you are already thinking like an investor. The region on a label ...

Investing in Collectible Whisky: A Practical Guide

Collectible whisky has quietly become one of the more interesting alternative assets a Canadian investor can hold. Over the past decade, rare bottles from distilleries ...

Technology's Impact on Whisky Production

Picture a master blender leaning over a nosing glass, working out which casks will marry well. Now imagine software doing part of that job. That ...

Whisky Tourism: Emerging Investment Opportunities

Whisky tourism has quietly become one of the more interesting corners of alternative investing. Distillery trails in Scotland and bourbon country in Kentucky have drawn ...