Who we
do it for
Investors are looking for diversification, and whisky has fast become one of the most popular alternative investment opportunities. With whisky being asset-backed, it doesn’t have to rely on financial markets, nor is it susceptible to the macroeconomic shocks that currently challenge traditional financial markets. Sidestepping the impact of a regional or global economic downturn, such as the current pandemic, adds value to this type of investment.
Partners
Primarily we are operating as an investment fund specializing with whisky as the commodity, therefore our key stakeholders are the whisky enthusiasts that form the limited partnership. In addition to the financial opportunity that whisky represents, the individuals invited to become partners in this initiative are interested in learning more about promising young independent distillers, innovative distillation techniques, evolving market dynamics, trends and forecasts, and of course… frequent tasting and networking with like minds.
Distillers
Primarily we are operating as an investment fund specializing with whisky as the commodity, therefore our key stakeholders are the whisky enthusiasts that form the limited partnership. In addition to the financial opportunity that whisky represents, the individuals invited to become partners in this initiative are interested in learning more about promising young independent distillers, innovative distillation techniques, evolving market dynamics, trends and forecasts, and of course… frequent tasting and networking with like minds.
Retailers
Retailers find us attractive because we offer a unique range of products that come at high quality. Our tightly curated products stand out from the mainstream brands and offer retailers something distinctive with which to differentiate and engage customers. Our products are highly marketable due to the disruptive nature of the
brand (and marketing), the innovative nature of the curation, and the scarcity of small-batch production.
Consumers
Consumers that are looking for a whisky that is unique, characterful and distinctive with an interesting taste profile and curious backstory will find us attractive. We aren’t going to change the minds of the
old boys club, they’re going to stick with Macallan. But the market is growing more in the 24 to 39 age group than all the rest put together, and those people want transparency, variety, and accessibility. They believe whisky is made to be shared. They want to learn about how it was made, share it with friends, and talk about it. Because we are modernizing whisky, our future lies with these people.
Interested in Investing?
To capitalize on this opportunity, we are creating a whisky investment and private label company called Modern Whisky Holdings Ltd. A Limited Partnership will be formed beneath it, comprising of up to 50 like-minded investors. Interested?
